Editable pro forma · planning assumptions
Economics
Unpriced costs excluded — not a net-profit forecast. Extra costs are currently set to zero.
Per demo · 30 min
Total receipts
$15.00
Rider $7.50 + dealer $7.50
Assumed insurance
$10.05
After insurance
$4.95
33.0% · not net profit
After modeled variable
$4.950
MVR $0.00 · pay $0.000 · support $0.00
Dealer share is part of total receipts, not an extra expense. Insurance assumed billed on the same covered minutes; minimum premiums, rounding, deposits, unpaid prep and late exposure unresolved.
Month 6 receipts
$12,000
800 demos
Month 6 after variable
$3,960
after overhead $3,960
Ramp year 1 receipts
$108,000
after ins $35,640
Steady run rate / yr
$144,000
ins $96,480 · after $47,520
| Mo | Dealers | Demos | Minutes | Receipts | Rider | Dealer | Insurance | After ins. | Other var. | After var. | Overhead | After OH |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 5 | 100 | 3,000 | $1,500 | $750 | $750 | $1,005 | $495 | $0 | $495 | $0 | $495 |
| 2 | 10 | 200 | 6,000 | $3,000 | $1,500 | $1,500 | $2,010 | $990 | $0 | $990 | $0 | $990 |
| 3 | 15 | 300 | 9,000 | $4,500 | $2,250 | $2,250 | $3,015 | $1,485 | $0 | $1,485 | $0 | $1,485 |
| 4 | 20 | 400 | 12,000 | $6,000 | $3,000 | $3,000 | $4,020 | $1,980 | $0 | $1,980 | $0 | $1,980 |
| 5 | 30 | 600 | 18,000 | $9,000 | $4,500 | $4,500 | $6,030 | $2,970 | $0 | $2,970 | $0 | $2,970 |
| 6 | 40 | 800 | 24,000 | $12,000 | $6,000 | $6,000 | $8,040 | $3,960 | $0 | $3,960 | $0 | $3,960 |
| 7 | 40 | 800 | 24,000 | $12,000 | $6,000 | $6,000 | $8,040 | $3,960 | $0 | $3,960 | $0 | $3,960 |
| 8 | 40 | 800 | 24,000 | $12,000 | $6,000 | $6,000 | $8,040 | $3,960 | $0 | $3,960 | $0 | $3,960 |
| 9 | 40 | 800 | 24,000 | $12,000 | $6,000 | $6,000 | $8,040 | $3,960 | $0 | $3,960 | $0 | $3,960 |
| 10 | 40 | 800 | 24,000 | $12,000 | $6,000 | $6,000 | $8,040 | $3,960 | $0 | $3,960 | $0 | $3,960 |
| 11 | 40 | 800 | 24,000 | $12,000 | $6,000 | $6,000 | $8,040 | $3,960 | $0 | $3,960 | $0 | $3,960 |
| 12 | 40 | 800 | 24,000 | $12,000 | $6,000 | $6,000 | $8,040 | $3,960 | $0 | $3,960 | $0 | $3,960 |
| 1–6 | 2,400 | 72,000 | $36,000 | $18,000 | $18,000 | $24,120 | $11,880 | $0 | $11,880 | $0 | $11,880 | |
| Yr 1 | 7,200 | 216,000 | $108,000 | $54,000 | $54,000 | $72,360 | $35,640 | $0 | $35,640 | $0 | $35,640 |
Ramp year 1 differs from the steady-state run rate (9,600 demos/yr at steady dealers).
Costs not modeled
- Failed or abandoned screens
- Insurance premium minimums, deposits and rounding
- Claims / deductible reserve
- Legal and setup costs
- Taxes
- Unmodeled staff and founder pay
- Unpaid prep time and late-return exposure
Any modeled overhead is illustrative only. No sales uplift is assumed or guaranteed.